Bullshit pollsters and whore journalists have now taken to dissing the potential impact of the non-religious in the upcoming election. The meme is that while there may be more and more people rejecting religious identification and religious belief, they don’t vote so they don’t matter. This is complete and total bullshit.
While bullshit polls like PRRI’s crap show gods know what, and I don’t care (or even believe in gods or fairies) our only real studies like the GSS show that people who reject religious identification voted at rates comparable too if not exceeding that of sectarian Protestants—who like to call themselves “evangelical.” In 2012, 61% of nones voted, while 64% of sectarian Protestants voted. And, if we only look at whites (the real Americans, right?) 62% of nones voted while only 60% of sectarians voted.
The fact is Liberal Protestants and Moderate Protestants vote at much higher rates than other Americans. But, the growing and now very large portion of the electorate who is non-religious also votes at least as much as their adversaries on the far-right in the sectarian denominations. Importantly, among whites in the 2014 GSS 23% have no religious identification while just over 18% identify with sectarian Protestant groups. AND, the white nones voted at HIGHER rates than the white sectarians in the 2012 Presidential election. Hence, they are a MORE important voting block than the white sectarian Christians.